Top 10 Internet Marketing Tips for Beginners

In this article I’m going to give you 10 simple but effective internet marketing tips and also some useful resources to go along with these.

1. Make a YouTube channel

A YouTube channel is not only very easy to make but also easy to manage. According to most internet marketers, video is the future of traffic as it continues to grow at a rapid pace year after year. So if you are not into blogging yet, you may begin your internet marketing journey by opening a YouTube channel. Additionally, you can repurpose things to your blog from your YouTube channel when your blog is up and running.

2. Build social media presence

Facebook alone has over one billion active monthly users and other social media such as Twitter, Google+, Instagram, Pinterest have hundreds of millions of users as well. Social media allow you to connect with your target audience on a whole new level.

3. Create your personal blog/website

As an internet marketer, you should have a blog or website of your own. You need it because it gets you targeted traffic and allows you to build your brand. Above all, it helps people find you in search engines.

4. Keep track of your numbers

Setup Google Analytics for your blog. It will allow you to know which contents are doing well and which ones are doing poorly.

5. Email marketing

Setup email marketing campaign right before your site goes live. Start collecting emails right away. You can offer some freebies so that people are encouraged to sign up to your newsletter. There are a number of companies available on the web that offer both free and paid email marketing services to website owners. Some popular email marketing service providers are Aweber, Mailchimp, Convertkit, Constant Contact etc.

6. Start podcasting

A podcast show is just like your own little radio show. You can use various platforms to host and stream your podcast files. Sites like Apple iTunes, Libsyn, Podbean, SoundCloud etc. offer podcast hosting services. You can also use Archive.org that offers podcast hosting for free (unlimited disk space and bandwidth).

7. Content redistribution

Learn how you can repurpose your existing contents and redistribute them on sites like LinkedIn Pulse, Ezine Articles, Hub Pages, Medium and other authority sites. Also post alternative versions of your YouTube videos to other streaming sites such as Dailymotion, Vimeo etc. Turn your videos into slideshow using MS PowerPoint and then share them on SlideShare.

8. Help people solve their problems

Create accounts on Quora and Yahoo Answers. Find out questions that are related to your niche. Try to answer questions and mention your website/brand name in your answers if relevant.

9. Advertise on Facebook and Google AdWords

In most cases, Facebook advertising is cheaper than Google AdWords. Facebook also provides more in-depth ad targeting options. So try to make the most out of Facebook ad by targeting user group more precisely and effectively.

10. Outsource some of your workload

Internet marketing job actually involves various types of tasks e.g. writing, video making, website and content management, reputation management, link building etc. You may hire freelancers from sites like Upwork, Freelancer or PeoplePerHour to do some of these tasks for you. It will help you grow and expand your business more quickly.

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6 Ways to Earn Money From Home During COVID 19 Pandemic

Have you been looking for ways to earn money from home during the COVID-19 pandemic? Then, your search ends here. After reading this article, you don’t need to look for the best methods to earn money. With a massive number of employees getting laid off worldwide, making money should be your priority during these tough times. As situations continue to worsen day by day, going outside to work is not a good idea. We will give you the top 5 ways to earn money from your home’s comforts during this pandemic.

1)Tutor Students

If you love teaching and have command over a particular subject or subjects, then that’s all you need to start earning money right now. With online platforms like Chegg, you can easily make money by tutoring students.

From Mathematics, Science, Engineering to computer science, Programming to even History, you can choose from a large number of subjects to teach. Also, if you have fluency in a language like English, you can get paid for teaching it online to students from all over the world.

2)Graphic Designing

Are you a canvas expert? Have you been creating awesome designs with Adobe Creative Cloud? You can get paid for that, join Upwork or other freelancing websites, create your portfolio, and get started. Freelancing websites connect you to clients from all over the world, who are looking for individual talents.

If you can easily handle great graphic design projects, no one can stop you from getting that first client and begin your freelancing journey during the COVID-19 pandemic. Market yourself over professional social media platforms such as LinkedIn.

3)Start A Podcast

Nowadays, podcasting is a brand new way of earning money comfortably from home. You might be wondering how you can make money through podcasting; then, you should note that you get paid through sponsorship or Ads.

Another great way of earning through your podcasts is affiliate marketing.

Well, starting a podcast can be quite easy and straightforward, so choose your topic or field of interest and get started, such as digital marketing service and the Internet of Things.

All you need is a recording app, microphone, dedication, and creativity. The anchor is one of the best platforms to get started with podcasting and monetizing it.

4)Blogging

Do you have a passion for writing and also want to make money? Then, blogging is a good idea.

Now, if you think that you can start earning money through your blogs overnight, then that is not possible.

To become a successful blogger, you require effort, dedication, and passion for

learning digital marketing.

You need to have a thorough understanding of SEO(search engine marketing) to create blogs that will be successful.

Some of the ways of earning money via blogging are Ads, affiliate marketing, etc.

So, start creating a blog or a website and start your journey of becoming a successful affiliate. Explore the online marketing trends to pocket a handsome amount of money.

5)Testing Out Websites

Many businesses or agencies need people who can test their websites. In simple words, they want to know if their websites are user-friendly. You need to understand that more than the opinions of the development or marketing experts, what matters the most for businesses is the feedback of their audience. If making even the smallest changes can generate more sales, that will be a win-win situation for both companies and you. You will get paid for testing out their websites.

You just need to give your most honest feedback.

There are various sites that you can start with, such as Try My UI, User Testing, Userfeel, etc.

6)Transcription

This is one of the most popular ways of earning money from the comforts of your home. Starting at $20 per audio hour, you can get paid for audio transcription. In today’s digital world, the demand for transcription services is increasing day by day.

With the use of text to speech software, competition has increased, but the effort from your side can still be helpful.There are various sites such as Transcribe Me from where you can start earning money through transcription.

So, we have reached the end of the article. We hope that you enjoyed reading, and it was an insightful article for you. We’ll love to hear your feedback. Stay Tuned.

What You Need To Know About Branding Your Podcast

This is usually the first question I will ask someone who is asking for my help in launching their podcast. This is probably the most important question a new podcaster can answer. It is a question only they can answer. And the answer to this question will guide them to success.

Failure to adequately answer this question will almost always guarantee failure!

If you say, “I want to reach everyone,” what you have really just said is, “you will reach no one.”

Many people, myself included, when they first start out, again, either with a podcast or a business, make the rookie mistake of thinking, “I do not want to exclude anyone. I want to make my podcast so as many people as possible will listen to me.”

It would be like the old “General Store” of some small town. A little of this, a little of that. Really good if you needed a fuse for a circuit box or to grab a role of tape and you did not want to drive 10 miles into a larger town. But if you were looking to buy a state of the art television, would you go into the General Store and look at three-year old models, dusty and sitting on the shelf? NO. You would take the extra effort to find a store that sells TV’s – new TV’s. Latest and greatest TV’s.

Your marketing needs to be the same way.

Another rookie mistake is to advertise the same way the “big guys” are advertising. Do not try to copy other people’s ads! Especially when you are just starting out! They have huge advertising budgets. They have marketing departments. They have graphic art departments. They have access to budgets that spend more on lunch than you do on advertising in an entire year. Do not try to copy what they are doing!

This is called “mass marketing.”

It is also called “branding.” That is a fancy term that is in play today.

“Well, shouldn’t I be branding my name? I just want to “get my name out there?”

Let me put it to you like this.

How much money does “Coke” spend on their advertising in a year? Magazines, bill boards, television, radio, the sides of buses, etc.? Don’t forget the major sporting events either. Probably BILLIONS of dollars, right?

That is mass marketing or “branding.”

The last time you walked into a store and bought a coke, Why did you do so? What made you buy a coke? You probably bought a coke rather than any other brand (and I am using coke, but if you are a Pepsi drinker, it’s the same thing). You probably bought a coke because, subconsciously, that is what you thought of because you were thirsty. You did not stop to look at all of the alternatives. You did not stop to read the labels and compare everything. You did not stop to look up the scientific discussions on your smart phone about the benefits of coke versus a bottle of water. You were thirsty and reached for a coke!

THAT IS BRANDING!

It cost Coke billions upon billions of dollars over many, many years, to achieve that level of name recognition.

That is the amount of time, effort and MONEY it will take for you to compete at that level to “Get your name out there!”

So don’t do that!

One more quick example…

I enjoy golf. The first time I ever went to play golf, I shot a 99 score! That’s right, the very first time I ever played golf, I shot a 99!

When I tell people this story, they are really impressed.

What I then explain is, I had an appointment and could not meet my buddies on the first tee. I met them on the 10th tee. I shot a 99 on the back 9 holes. Not quite as impressive now, is it?

But, on first glance, it sounds impressive. It sounds like maybe I was pro material… able to go out and compete, with a little practice, against Tiger Woods and those PGA tour professionals that shoot 67 on 18 holes. Pro’s who played golf for years and years and years and have spent multiple ten’s of thousands of dollars to get where they are at.

If I would have decided to try to compete on their level, it would have been a miserable failure. They could hit their 9-iron farther and more accurately than I could it a driver.

Why am I telling you this, DON’T TRY TO COMPETE WITH THE PRO’s YOU SEE ADVERTISING!

You will fail.

You will lose your most precious asset right now – MONEY!

So, define in very specific terms WHO your target audience is going to be. Then design every single piece of advertising, promotions and, of course, every single episode of your podcast around reach them!

What single thing can you do that will push you on towards success?

Identify who your one and only target audience is going to be! Others may join in, but you must reach that single individual in everything you do!

Will Podcasting Replace Traditional Radio?

Only a handful of the”elite podcasters” actually get money for their unique content. Even though sponsors often times pay on a “cost per listener” in order to advertise on those podcasts, the primary emphasis is on how big their audience is. But whose fault is it that this is the dynamic being looked at?

One reason many sponsors give as to why they only sponsor the elite is that it’s too time-consuming to sponsor small and medium-sized podcasts. That’s why they often set the minimum number of listeners at 50,000 or possibly 10,000 downloads PER EPISODE!

But whose fault is this? We can identify, basically, four different areas in the podcast industry that we can look to in order to answer this question.

1. The sponsors.

2. The podcast hosting / listening platforms.

3. Podcasters themselves.

4. The media / sponsorship companies.

Is it the sponsor’s fault? Not really. It is true, though, that it does take a lot of time and resources for them to research, find, reach out to and negotiate prices with many podcasters. Smaller podcasters may have a great relationship and very high trust factor with their audiences. Since they many know their listeners in real life (or the listeners have actively found their podcast), they are often ignored by the major sponsors.

But the focus for the larger companies is usually on the “return on investment” (ROI). The traditional podcaster just will not produce the ROI these companies are looking for.

Is it the podcast platforms? Well, they are much to blame for the discovery part. So yes, in a way, it is the fault of the platform companies. They make it harder for some podcasts to grow and they tend to keep the elite money makers at the top of their search results. It almost seems like an old monarchy type of society, where the rules are rigged to keep the elite in power. But that really does not provide us the information on “whose fault it really is?”

So, is fault with the podcasters themselves? That’s a huge burden to put on individual podcasters. We can’t really expect hundreds of thousands of podcasters to be able to find sponsors who will want to sponsor just one small podcast. That won’t work in most cases. Also, that would take too much time for podcasters to get enough money to make the time factor profitable to reach out to sponsors. The “ROI” for individual podcasters would be lacking.

Is it the fault of the media / sponsorship companies? In my opinion, they are the actual ones to blame. When podcasting started to grow, so did the interest to make a profit out of the podcasters work. But the companies who were interested seemed to come in with the idea that the same model used for radio would translate to podcasting. But there is a problem with that theory, too.

The problem is, podcasting is not radio!

That is why podcasting is growing so fast! Podcasters do not need to pay so they can be on an individual radio station at a certain time. They can actually be on many different listening platforms, at the same time, listened to whenever and wherever by whoever, on-demand.

Podcasters do not need to have a media empire helping them produce or create their content. Podcasting truly is “by the people, for the people.”

We see many companies whose only focus is on the larger, more popular podcasts. They use the old obsolete radio model as their sponsorship guide. Not only with the podcasts they have on their platforms, but also with the dynamic ad system they insist on using.

Dynamic advertising is where the ads are changed over time, automatically. There is no input from the podcaster. It is all handled by the software at the company level.

Podcasters lose a key characteristic strength when they agree to dynamic ad inserts. The most popular (and most responsive) advertising for podcasters is where the host actually reads the ad during the recording process. This is done “pre-roll, mid-roll, or post-roll.”

Holding on to an old model might be why some of these companies lose tens of millions of dollars each year in advertising costs each year. Which is also why they are very particular in only dealing with the larger, well-known, podcasts.

Podcasting is truly about the creators. It could be called “grassroots journalism!” This is a new medium, with hundreds of thousands of podcasters, that needs a new model to generate advertising revenue.

Podcasting started off as an amateur platform where everybody could create and publish their own content. You didn’t need an editor in chief or a media publishing giant telling you what to do, what to talk about or how to go about promoting your podcast.

People from all around the world currently record, edit, and publish their own content. Their listeners can listen to their programs whenever and wherever they want to. Truly, citizen journalism in the audio space was created by podcasters and has grown exponentially.

I liken podcasting today to where FM radio was back in the early 1980’s. FM radio was “available” (usually in elevators or doctors offices) but was not widely distributed or listened to. Just as FM radio became a “standard feature” in new cars (instead of “special order”), podcast listening ability is now becoming a “standard feature” in new cars as well. Almost every new car has a USB port and the ability to listen to podcasts through the car stereo system!

To answer the original question, “Is Podcasting Going to Replace Radio,” the answer is “NO.”

However, podcasting is going to take a BIG market segment away from traditional radio. In fact, it has already started. That is why many, smaller radio stations, have gone out of business. It is also evident in the recent published statistics concerning podcast listenership! Podcast listening is growing exponentially!

There is a great example, using an “old saying.” It goes something like this:

“When is the best time to plant a tree? Answer: “Twenty years ago.”

“When is the second best time to plant a tree?” Answer: “Today!

Concerning podcasting, “When was the best time to start a podcast?

Answer: “Five or six years ago!”

“When is the next best time to start a podcast?” Answer: “TODAY!”

If you have ever considered starting a podcast, now would be the perfect time for you to do so. The exponential growth curve is on the rise. For the foreseeable future, it will continue to grow and the dominance of podcasting will only become greater. Get into podcasting today and “catch the wave!”

Creating Audio Files For Use in a Podcast

If you are like most people, you are not very technical and creating a podcast sounds like a huge project that is way over your head. In fact it really is quite simple to record and edit an audio file. Once you learn the basics of the editing software, you will be able to create future podcast files in less than an hour.

I have done all the research for you to be able to create very inexpensive and professional sounding recordings for your podcast. Here I have listed six steps to get you started in creating audio files for your podcast.

Download and Install Audacity

Audacity is free and open-source software that you can use to record and edit your audios. This software is quite user-friendly and has all the features you will need to create and edit a basic podcast. Do a search for Audacity download, go to the download site, pick your computer platform (Windows or MAC), and follow the prompts to save the file and install the software.

Download the LAME MP3 Encoder

Now, don’t let the technical name of this step scare you. This encoder is really just one file. Do a search for LAME MP3 Download to find what you need.

When you download the file, write down the directory where you put it. I would recommend downloading it to the directory where you placed the Audacity files to make it easy to find. On my PC that directory is c:/Program Files/Audacity. If you can’t find the Audacity directory, then just choose a directory that makes sense to you.

You will need this file later because it will be required when you save your file as an MP3 format. MP3 is the popular file format used on the web for audio files. This format is smaller in size than other formats and is widely utilized by most software capable of listening to audios.

Setup Audacity

  1. Open Audacity using the shortcut created for you when you installed the software
  2. From the Menu bar, select Edit > Preferences
  3. Click on the File Formats tab in the Preferences box
  4. Under the Bit Rate field, select 64. (This bit rate will give you a good quality recording while keeping the file size small)
  5. Click OK
  6. You should now be all set to start recording. There are many other options to play around with, but for now, the defaults will be more than adequate.

Start Recording

To record all you need to do is click on the button that contains the red circle. This is the record button. Once you press the button, recording will start, so be prepared to start speaking right away.

If you make any errors while recording, just keep on going. You will be able to edit those pieces easily later on (Look for Part II of this article to learn how to edit with Audacity). If you have too many long pauses in between your sentences, you will be able to remove these later as well.

If you find that you really botched things up and just want to start over, click on the X in the top left corner of the audio track that popped up when you started recording. That will delete the track. When you press the Record button again, a new track will pop up. Make sure if you create a new audio track, you deleted the bad one, otherwise, when you play the recording both tracks will play at the same time.

When you are done recording, click the button that contains the yellow square. This is the stop button.

Save Your Project

Once you are done recording and are happy with your results, you will want to save the project. Audacity uses the .aup extension. This extension will allow you to reopen your project at a later date and edit it or add to it.

Export Your Audio to MP3

In step 5 you created an .aup file that can be used to edit your audio file at a later date, but in order to add your file to the web for listeners to hear, you will need to export your audio as an .mp3 file.

  1. From the menu bar, select File > Export as MP3…
  2. During the very first time you try to export to an MP3 file, Audacity will ask you to find the LAME MP3 Encoder that you downloaded in step 2. Just browse for this file and select OK.
  3. Next you will be asked to enter the directory and file name of the mp3 file.
  4. Click the Save button.

Congratulations! Your audio file is now ready to be uploaded to a server for access to your customers and listeners!

That is really all there is to recording an audio and getting it ready for the web. When you are ready to get into a little more with your audios and learn how to edit, look for Part II of this article, which will walk you through the steps of editing parts where you messed up and want to re-record. You will have the option of removing parts of your audio, adding to it, and re-doing some of it.