5 Benefits Of Podcasting Vs. Blogging

When setting up a website or new business, many entrepreneurs instantly think about creating a blog through which they can promote new products and services. However, blogging isn’t necessarily the best way to do it, although having a blog is an important aspect of any website.

Here are the benefits of using podcasting to reach out to your visitors.

1. It’s Personal and Real

One of the reasons why podcasts can be more effective than blog posts is because they seem that little bit more real. Videos and audio recordings as opposite to text written on a screen often appeals to many people, and it’s also easier for people to put on a video while they’re cooking or doing something else. Watching somebody talk in a video or listening to somebody’s voice in an audio recording can be more effective since you can convey more emotions, such as tone of voice or facial expressions.

2. It’s Convenient For People

Your listeners don’t have to be online at the time you post the podcast – they can watch it later and catch up. This makes it convenient for both you and the listeners, since you can create and post content whenever you like and they can listen or watch the podcast whenever they are free.

3. It’s Easy To Do

There’s nothing complicated about making a podcast. All it involves is a camera or smartphone to record it on and a connection to upload it to the internet and post it on your website. You can make videos no matter where you are in the world, and as long as you have a Wifi connection, it can be uploaded instantly.

4. It’s Simpler Than a Blog Post

Making a video or recording for your podcast series can be easier than creating a blog post, since you don’t have to worry as much about making spelling mistakes. Since you’re talking rather than writing, you can say more in a shorter space of time and worry less about whether you’ve spelt something incorrectly or missed a comma here and there.

5. Videos Are More Appealing on Social Media

If there’s a link to an article and a link to a video, more people will be attracted to the video than the article post. This is because videos are more visually appealing to most social media users, which means that your website will get more clicks, visits and interest.

How Do You Start Podcasting?

Podcasting is great way to get information to your audience. It’s very similar to a traditional radio show in some ways. Your audience can download your podcast onto their smartphone and listen to it when they’re traveling to and from work, in the car while driving, or they can simply listen on their laptop or computer while at home.

The vast majority of your competition most probably don’t have a podcast and most likely have no clue how to produce one. Recording your own podcast gives you a fantastic opportunity to be one step in front.

What Equipment Do I Need?

At a simple level, you can use your smartphone to record it on. Apps like Pocket Casts, Ipadio and AudioBoom record audio straight from your phone. You then simply upload it to the internet.

Going Forward

Once you have recorded a few podcasts and feel more confident, it’s time to start making your podcast a little more professional. This way you can give the best possible experience to your customers.

First, get a microphone. You can quickly find on Amazon.com or at your local computer store. You’ll also need some kind of digital recording tools. Check out services like Audacity or Audio Acrobat. This software enables you to record your podcast and you remove specific parts of the podcast or modify it a little until you’re happy with the end result.

How Long Should Your Podcast Be?

If you’re offering a how-to podcast it needs to be as long as it needs to be for you to show people how to do something. The length of your podcast will depend on if you’re doing one-person style podcast where you do all the talking or if you’re interviewing someone.

The length should also be relevant to your topic or market.

Use your common sense as to how long it should be, but do understand that people’s attention span online is quite short. It’s not easy for the majority of people to sit through a long podcast unless they are extremely interested in the topic.

Where Is The Best Place To Record Your Podcast?

You don’t need to record your podcast in a recording studio. Many online entrepreneurs record their podcasts in their spare room or home office. The main issue is to do what you can to make sure the room stays quiet while you record your podcast so that there is little, or none, background noise.

Benefits of Being Interviewed on a Podcast

Podcasting is simply a way for people to have a radio show on the internet. It’s really no different than regular radio programs except that the show is delivered via the computer. There are several benefits of being interviewed on a podcast (radio show). These include convenience, a potential increase in audience reach, and cost.

You don’t have to travel

When you are interviewed on a podcast you don’t have to leave your house. The interview is conducted remotely – over the telephone (preferably a land line). This not only saves you money on transportation and gas, it also allows you to be interviewed by someone in the next, city, or state.

This is an especially attractive option for work-at-home parents because some podcasts air during evening hours or on the weekends when childcare issues can be prohibitive.

It can also mean that you don’t have to also find a babysitter and you don’t have to adjust your travel time to include drop-off and pick-up.

It doesn’t matter what you wear because it’s an audio interview.

Since most podcasts are done in an audio format (over the phone), you do not have to stress out about what to wear to that important interview. You can do the interview in even if you are having a bad hair day because no one will see you.

Exposure to a broader audience.

When you are interviewed on a podcast, you get exposed to the audience of the person that hosts the podcast. They may reach a segment of the population that you would generally not be in touch with. In this way your message gets delivered to people who would not have otherwise heard it. And that can be very good for business.

A no cost way for you to get traffic to your website.

It typically costs you nothing to be interviewed on a podcast. On occasion you will need to be responsible for the cost of the telephone call (which is a business expense). But you don’t have to find the fancy equipment or figure out how you are going to host or promote the podcast. The one hosting the podcast has taken care of all of that, oftentimes including advance mention of you, your business and website. Many podcasters have e-newsletters, blogs, and websites that they use for this very purpose. Plus they often announce on the air topics and guests for upcoming shows. All you have to do is show up and tell others about you and your services.

It helps solidify your position as an expert in your field.

As with all media visibility, your appearance or presence as a guest on a podcast adds to your credibility, helping to contribute to your role as an expert in your field. Listeners follow the show host’s cues; so if he or she positions you as someone who knows what you are talking about, listeners are likely to accept that and may even contact you for your services.

So now you want to be interviewed in a podcast.

Great, but how do you find podcasts on your niche market? Start with http://www.blogtalkradio.com to find a wide range of Internet radio shows. These show are particularly attractive because all that they require of you is a telephone. Another site to check into is http://www.podcastalley.com. It is one of the leading podcast directories on the web.

Being interviewed in a podcast is a fantastic opportunity for you to promote your business or service in a convenient, cost effective way that broadens your audience. So what are you waiting on? Start contacting podcasters today so that you can be a guest star on a podcast tomorrow.

Side Benefit

The podcast is generally archived on the host’s podcast site. That archive can be linked to your website or blog, can be added to your press room, etc. so that others can listen to interview at a later date.

What the Heck is Podcasting and What Can it Do For Your Business?

Do you ever feel like technology is passing you by, no matter how hard you try to keep up? Like you’re peddling your bike as fast as you can down the middle of the business super highway, but still cars whiz by you so fast that the breeze just knocks you into the ditch?

Now I’m a pretty high-tech kind of guy. I pride myself on having all the latest and greatest techno gadgets for my personal and business life; including multiple laptop computers, the most modern cellular phone, and a Global Positioning System in my car to always tell me where I ain’t. I know, it’s supposed to tell me where I am, but my brain doesn’t work that way.

But only recently have I cemented my position among the true entrepreneurial technorati by adding a podcast to my business marketing repertoire. What’s that you say? You have no idea what a podcast is or how it can help add dollars to your bottomline? Then peddle faster, my friend, and I’ll explain it all while you catch up.

A podcast is a digital audio file that you record using your computer, recording software, and a microphone. You then upload that file to a podcasting web service so listeners can download the file or subscribe to the podcast feed and listen to it on their computer or audio player.

If that’s too techno-babblish for you, try this; a podcast is like an internet radio show that you produce and post to the web so people interested in what you have to say can listen to it on their computer or download it to an mp3 player.

Now the big question: why should you care to know what a podcast is? Because used wisely, a podcast can become a powerful weapon in your marketing arsenal. It can help establish you as an expert in your field, drive traffic to your website, bring new customers in the door, open up new opportunities, and create a new revenue stream that you might have otherwise missed.

Why am I so excited about podcasting? Trust me, it’s not because I love the sound of my own voice. As my Mama says, “Some people talk just to hear their head rattle.” I believe she was looking at me the first time she said it.

I’m jazzed about podcasting because podcasting is today where email was ten years ago. Many people ridiculed email as a geeky fad and refused to believe it when the experts predicted that one day we’d all be using email to communicate with everyone from our bosses to our grandmas. It was also hard for the average Joe to imagine how anyone could make money with email. Now, not too many years later, entrepreneurs who understood the potential of email marketing and got onboard early are generating millions of dollars a year selling to customers around the globe; all through the magic of email.

I believe that podcasting actually has more potential than email because of what I call, “The Passion Factor.” With a podcast you can hear the passion in a person’s voice and get excited about their message. And podcasting is much more user friendly than email. You don’t have to read or deal with mountains of spam and you don’t have to be in front of a computer. All you have to do is listen; and you can do so anywhere by using an iPod or other portable audio player.

I started producing a weekly podcast for my Internet Marketing business about six weeks ago. The point of the podcast was to drive traffic to my websites and customers to my sales pages and eventually use it as a platform to promote my book. My podcasts are generally 20 to 30 minutes long and consist of me talking for a few minutes on a business related topic and an interview with an expert in the field related to that topic. I record my portion of the show using a headset microphone and a computer. I record the interview with the expert using a cable that connects my telephone to my computer. Once recorded and edited, the podcast sounds much like a radio show (on an amateur scale, of course). I then upload the podcast to a website called Podomatic, which makes the podcast available to the world via RSS (real simple syndication). Listeners can download my podcast to their computer or iPod and take me with them wherever they go.

What has the podcast done for my business? I have averaged 50 to 100 new subscribers to my podcast each day and have noticed a nice spike in traffic to my website. I’m seeing increased sales and getting more inquiries from potential customers. I am establishing my credibility as an authority on small business and I’m having fun doing it. And isn’t fun the best thing to have?

Here’s an example that illustrates the potential of podcasting: I met a couple at a recent seminar who have a counseling practice for divorced men dealing with child custody issues. This couple started a podcast on the topic of father’s rights and posted it to several podcast feed sites. Before long their podcast was being downloaded by hundreds of listeners each day. And at the end of each podcast they prompted listeners to visit their website to learn more about their products and services. As a result their little counseling business added over $100,000 in new revenue in just a few months. They are on track to do several hundred thousand dollars this year, thanks to the attention their podcast brings.

How could you use podcasting in your business? If you’re a dry cleaner you can record a podcast on getting tough stains out of clothes. Have listeners mention the podcast to get a discount on their next visit. If you’re a car dealer do a podcast describing the new models. If you’re a CPA do a podcast on tax tips. If you’re an attorney do a podcast giving legal tips. The possibilities are endless. You are limited only by your imagination.

Is Podcasting a Viable Medium?

Today’s Myatt on Mondays question comes from a Chief Marketing Officer of a professional services firm who asks: “Is Podcasting a Viable Medium?” I have answered questions like this each time a new medium comes to market. Over the years I’ve commented on fax machines, infomercials, e-mail, e-mercials, CD-ROM’s and DVD’s, Internet Yellow Pages (IYP), Instant Messaging (IM), Webinars, Blogging, and now in this post, Podcasting…

I’ll start by defining podcasting for those not familiar with the term. Podcasting was created by former MTV VJ Adam Curry. The term (meant to rhyme with broadcasting) describes the technology used to push audio content from websites to end-users of the content who prefer to use iPods or other mp3 players to listen to said content. Podcasting is simply a new content delivery method that combines audio content delivery with RSS (Really Simple Syndication). Instead of reading the new content on a computer screen, you listen to the new content on an iPod, iPod-like device or via your computer.

Now that the term Podcasting has been defined let’s address the issue of viability. Most of you familiar with my work know that I am a big believer in being an early adopter. I am always a proponent of being a market leader vs. a market lager. Those that move quickly in today’s market (see “The Need for Speed”) increase brand awareness, mind-share and market share while those that move slowly face increased barriers to entry, increased competition and reduced margins. Few consumers like (B2B, B2C or B2B2C) to work with companies that are behind the times. Once there is validation of proof of concept it is time to move aggressively.

So the question remains are podcasts viable? The answer in my opinion is a resounding yes. According to Nielson Analytics about 9 million Internet users have downloaded postcasts in the last month alone. If the previous number doesn’t grab your attention you might want to consider the following statistics taken from a white paper produced by KnowledgeStorm, Inc in which almost 4,000 respondents comprised of business and IT professionals across a variety of job titles, vertical industries and company sizes weighed in:

41 percent of survey respondents claim they have listened to podcasts on more than one occasion, while 13 percent stated that they “frequently” download or listen to them.

32 percent of survey respondents stated their usage of podcasts has “Increased” or “Significantly Increased” in the last six months.

72 percent claimed that they have downloaded or listened to podcasts on technology topics on more than one occasion; 23 percent do so “frequently.”

Nearly 60 percent of respondents said that information on business or technology topics, currently delivered as white papers or analyst reports, would be more interesting as podcasts.

55 percent of respondents would be more likely to consume white papers and analyst reports if they were delivered as podcasts.

57 percent of the frequent podcast users stated their biggest challenge with podcasts is the scarcity of interesting content.

65 percent responded that they listen to podcasts for both personal and business interests.

Bottom line…Podcasts are here to stay and I’d suggest that if you are not utilizing this channel that you begin to do so immediately. Happy Podcasting!