Podcasting is not just about listening anymore! It is about sharing what is important to you.
Traditional radio and television relies on massive listener audiences to “drive the needle.” If you have a loyal following but not massive numbers; or if the advertisers do not see a massive return on their investment (ROI), your program is dropped.
It is all about the advertising money!
I’ve been involved with podcasting and online media for over 10 years. I’ve seen how podcasting has developed. I’ve seen how podcasting has evolved. And one thing that I have noticed, is it is no longer considered “the poor man’s radio program.”
Podcasting has become a major way for people to develop a RELATIONSHIP with their audience. This relationship does not have to translate into revenue dollars (although it can).
Relationships occur because of the stories being told and the listeners are learning a thing or two along the way.
Story tellers are looking for listeners.
Listeners are looking for interesting and engaging stories.
If you actually look it in that light, that is why radio became so popular a hundred years ago. It is also why television became so popular in the mid 20th century. The ability to tell stories and capture your listeners imagination.
It is also what sparked the growth of social media platforms in the last 15 years or so. People telling their stories in a way that many people outside of their normal circle could participate.
Today, podcasting is on pace to out perform all of them!
Am I saying podcasting will replace radio? Or television?
Honestly, I don’t know. I do know that many car manufacturers are offering USB ports and podcast listening options!
Just like with television and radio, the most popular programs with podcasting will be those that establish an EMOTIONAL RELATIONSHIP between the audience and the host.
That is what I would like you to take away from this article. Podcasting is a way to connect emotionally with a listening audience. Podcasting is a way for you to tell a story (your story) in a cost-effective way that can reach, influence and possibly impact a huge audience.
Once people realize how influential podcasting has become today, they will begin to learn and understand how to establish those emotional relationships with people they do not even know. Some will make new careers from their podcasting endeavors.
Podcasting is a way for average people to share their stories. It is a way for them to make new connections. Podcasting is a way for them to grow their impact and make a difference in the lives of other people and to make a lasting impact in this world.
PODCASTING – It’s not just about listening anymore!