Podcast Transcription

In only a few short years, podcasting has become an essential part of creating a solid corporate image on the Internet. From major New York publishers to solo entrepreneurs, businesses are using the power of this new format to get their messages heard by millions of potential customers. Unfortunately, the medium has its limitations, three of which are outlined below. A smart podcaster can surmount these problems, and the solution may be as simple as investing in podcast transcription services.

Undiscoverable Content

When content is easily indexed by Internet search engines, it is considered “discoverable.” This means users can find the content through simple keyword searches, making it more likely to draw visitors. Unfortunately, search engines are not optimized to index audio and video content. Podcast transcription allows podcasters to place a text version of their podcast alongside the audio version, which allows search engines to index the content and drive targeted visitors to the site.

Inaccessible Content

In audio form, a podcast is inaccessible to visitors with hearing impairments. A podcaster can spend a great deal of time creating the best content possible and still miss the opportunity to connect with customers because they literally cannot hear what’s contained in the podcast. By using a podcast transcription service, a content-creator can eliminate this issue and show sales prospects and other site visitors that his/her company is sensitive to all their customers’ needs.

Unsearchable Archives

A successful podcast series may run for hundreds of episodes. In this situation, the podcaster’s show archive becomes an invaluable reference tool for checking past content, ensuring message continuity and recycling material by expanding upon a past discussion in a new show. Unfortunately, it does not take long before an audio archive becomes unmanageable. Without an easy method to pinpoint desired content, the successful podcaster may have to wade through hours of material to find what he or she needs. Podcast transcription makes archives immeasurably more useful. A podcaster simply performs a keyword search. The needed content is pinpointed effortlessly.

With all of these benefits, it is easy to see why using a podcast transcription service after every episode should be considered a best practice in the podcasting industry.

Will A Podcast Make A Difference To Your Business?

We all agree that having a website and a blog is important for any business, but what about a podcast? Can this style of audio content really make any difference to your target audience and your profits?

What Is A Podcast?

A podcast is a type of RSS feed that your audience can subscribe to. But instead of using text or video as content, it uses audio. It's like having your own radio show, but to a targeted audience who are genuinely interested in what you have to say.

The word podcasting is a combination of the words "iPod" and "broadcasting" as when they first created you needed an iPod to play them. Today a podcast can be listened to on many devices including computers, laptops, tablets and smartphones.

A Podcast Is Personal And Real

Listening to somebody's voice in an audio recording can be more effective than reading the written word because you can convey more emotions. It's also easier for people to listen to an audio recording while they're doing something else. For example, when driving, commuting to and from work, when exercising or generally on the move. You don't have to be in front of a computer screen.

It's Convenient For Your Audience

Your audience don't have to be online when you post your podcast. They can download it and listen to it later. This is convenient for both you and your audience, because you can create and publish a podcast whenever you like and they can listen to it whenever they are free.

Podcasts Are Easy To Produc e

You can produce a podcast no matter where you are in the world. As long as you have an internet connection. You can even use a smartphone to record it on. There are apps like Google Play Music, Pocket Casts, and AudioBoom that you can use to record audio directly from your phone. You then just upload it to the internet and your podcast is ready for your audience to download and listen to.

It's Simpler Than A Blog Post

Recording a podcast can be easier than creating a blog post. In the first instance, you don't have to worry as much about making spelling mistakes or incorrect grammar. Because you're talking rather than writing, you can say more in a shorter space of time and worry less about whether you've spelt something incorrectly or missed a comma here and there.

You Can Reach A New Audience

Podcasting allows you to reach a larger audience. If you create a podcast based on a blog you have written can can also breach a different audience with the same content as your blog. There's no limit as far as the type of information in a podcast. Anything from self-guided walking tours, talk shows, training on a particular subject, to storytelling are all possibilities.

How To Create a Podcast For Your Business

Recording a podcast will connect you in a new way with your audience. They'll really get to know you and start to look forward to your shows. It's an effective way to create content in a new way that will get interest from your current audience and new members alike as you add value to their lives.

Come Up with a Theme and Main Purpose

When you decide to start a podcast, you want to come up with a theme for your podcast plus understand what the main purpose is for your podcast. Try to write down as many show ideas as possible.

Get the Right Equipment

You don't have to buy the top of the line equipment, but you do want to ensure that you sound good. You'll need a good quality microphone, your computer (a laptop or PC is fine), and some editing software like Audacity that will allow you to perfect your show. Plus, you'll need to be able to ensure that your show is encoded properly in the right format. Finally, you'll need a place to host your podcast like Amazon S3 servers, or you can use a service like BlogTalkRadio.com.

Plan Out Your Shows

You'll want to write an outline for your shows. The best shows keep a similar format for every show. Plus, if you have segments on your show, it's easier to plan the content. For example, you may have time set aside for opening monologue, music, various topics, commercial breaks, closing remarks, and your outro.

Set Up Your Shows for the Next Quarter at a Minimum

You'll want to schedule your show themes in advance so that you can invite the right guests on the show. Plus, knowing what the show is about in advance helps you develop the right content, find sponsors, and know what products you want to promote.

Market Your Show

Once you have everything set up and know your launch date, work on getting at least three shows completed for marketing purposes. Start marketing at least six weeks before your launch date so that you can get a good audience for the first three shows. This is going to ensure that your show gets started with good fans.

Have Fun

An important thing to remember about doing a podcast is that your happiness (or not) shows through in your voice. To help, try looking in a mirror when you talk so that you can keep your voice and personality light when appropriate. Have show notes in front of you so you don't have to memorize anything, and just talk and be yourself.

Business Podcast Marketing Case Study Proves Results

Business Podcast Marketing Case Study Shows How Podcasting Delivers Dramatic Results for Client. Podcasting has significant business marketing potential. If the business podcast strategy and online visibility plan is properly executed; podcasting has the potential to be a marketing tool that delivers great marketing results.

The professional business marketers over at marketingsherpa.com have just released a new case study titled “How to Use a Podcast to Promote a White Paper That Generates New Business Sales Leads”.

This case study is about how Bearing Point used podcasting to promote a white paper and saw sign up rates of over 30% versus a traditional 10%. This is a 200% increase over traditional marketing techniques.

Here is a short excerpt: “Dunay wasn’t sure if the podcasts would be a hit or not, especially as his key prospects tend to be fairly conservative. So he didn’t roll out trumpets and strobe lights for the launch.

Instead, the team posted the podcasts and announcements at several related sites including http://www.Podblaze.com, http://www.FreshPodcasts.com, and iTunes (all of which currently promote podcasts for free.) They also rolled out a press release and an email announcement to the house list. Their first podcast launched quietly July 29, 2005.

RESULTS

Joy and exultation! Hundreds of executives downloaded the podcasts. Dunay had hoped that 10% of podcast listeners would respond to the white paper download offer. Instead, 30% did…”

This is a great example of how marketing professionals should and could be using podcasting to help their business. This is the future of podcasting, Podcasting is going to become a marketing tool that communicates, educates and drives listeners to action. In this case the action was to download a white paper and effectively generate leads.

I have been trying to inform the business markets of this trend for the past 9 months. I discussed this very scenario in a Podcasting White Paper that was released a few months back. Read the full case study at http://www.MarketingSherpa.com

Experienced online marketing professionals that have expertise in the areas of podcast production, strategy, and visibility such as http://www.LeveragedPromotion.com can help your business achieve these same levels of results. Just creating a podcast in a vacuum of space is the wrong strategy. Make sure that you achieve maximum exposure for your podcasts so that they can deliver measurable marketing results.

Copyright 2005 Rodney Rumford